All Courses
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Syllabus
At Apana Digital Institute, our mission is to equip aspiring digital marketers with the practical skills and industry knowledge needed to excel in the competitive field of digital marketing.
Digital Marketing Overview
- Digital Marketing Introduction
- Digital Marketing VS Traditional Marketing
AI In Digital Marketing & Tools
- Digital Marketing Introduction
- Digital Marketing VS Traditional Marketing
Website Creation
- Introduction To Domain & Hosting
- Introduction To WordPress Installing
Themes - Installing Plugins Creating & Designing
Web Pages
E-Commerce Creation
- Understanding E-Commerce
- Installing Woo – Commerce Product
Listing & Store Setup Setting
Graphic Creation
- Introduction To Canva
- Creating Logo
- Creating Social Media Post
Search Engine Fundamental
- What Is Search Engine Top Search
Engines - How Search Engine Works
Introduction To SEO
- What Is SEO Types Of SEO
- On Page SEO-Off Page SEO
- Technical SEO
- Local SEO
- What Is Keyword & Keyword
Research - Tools Used For Keyword Research
- How To Use Keyword Planner
- Types Of Keywords
Google Algorithm
- What Is Google Algorithm Impacts Of
Google Algorithm - Panda Penguin
- Hummingbird
- Google Mobile-Friendly Update
- Pigeon
SEO Techniques
- White Hat SEO Techniques
- Black Hat SEO Techniques
- Gray Hat SEO Technique
SEO Audit
- On Page SEO Audit Reports
- Off Page SEO Audit Reports
Competitor Analysis
- Introduction to Competitor Analysis
- Tools For Competitor Analysis
Content Keyword Mapping
- Writing SEO Friendly Content Focus
- Keyword Research LSI Keywords
- Highlight Keywords Content &
- Structures Type Of SEO Content
Facebook Optimization(SMO)
- Creating Facebook Account
- Creating Business Page
- Adding Business Logo & Cover
- Pictures Overview Of Business
Page
Instagram Optimization(SMO)
- Creating Instagram Business
Account - Setup Business Account Setting
- Overview Of Business Account
Linkedin Optimization (SMO)
- Creating Facebook Account
- Creating Business Page
- Adding Business Logo & Cover Pictures
- Overview Of Business Page
- How To Find Jobs Using Linkedin Jobs
Social Media Calendar
- Creating Social Media Calendar
- List Monthly
Content Marketing
- Understanding Content Marketing
- Types Of Content Format
- Creating Dynamic Content
Facebook & Instagram Marketing
- Basic Facebook &
Instagram Ads - Introduction To Ad
- Manager Types Of Ads (Ad
Manager)
Linkedin Marketing
- Introduction To Linkedin Marketing
- Types Of Ads ( Linkedin Marketing )
Re-Marketing & Conversion
- What Is Remarketing
- Benefit Of Remarketing
- Creating Of Remarketing
Campaigns
Search Engine Marketing
- Introduction To Search Engine
- Marketing & Concept Of PPC
- Understanding Bidding Strategy
- Types Of Ad Extension
- Ad Group Setup
- Types Of Keywords
- Dynamics Ads
- Quality Score
- Ad Rank
Performance Max
- Understanding Performance Max
Campaign - Platform To Promote On Performance
- Bidding Strategy
Google Search Console
- Introduction To Search Console
- Submitting Sitemap
- Submitting International Targeting
- Understanding Organic Performance
Google Analytics
- What Is Google Analytics
- Importance To Google Analytics
- Real Time Traffic
- Audience
- Acquations
- Behaviors
Google Analytics
- What Is Google Adsense
- How To Apply For Google Adsense
Online Reputation Management
- What Is ORM
- Importance Of ORM
- Review & Complaints
Email Marketing
- What Is Email Marketing
- Benefits Of Email Marketing
- Creating Subscriber List
- Creating Template Reporting
Affiliate Marketing
- What Is Affiliate Marketing
- How To Apply For Affiliate
Program - Strategy For Affiliate Marketing
Freelancing
- What Is Freelancing
- How Freelancing Works
- How To Quote Client
- How To Get Clients
- Creating Freelancing Portfolio