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Syllabus

At Apana Digital Institute, our mission is to equip aspiring digital marketers with the practical skills and industry knowledge needed to excel in the competitive field of digital marketing.

Digital Marketing Overview
  • Digital Marketing Introduction
  • Digital Marketing VS  Traditional Marketing
  • Digital Marketing Introduction
  • Digital Marketing VS  Traditional Marketing
  • Introduction To Domain & Hosting
  • Introduction To WordPress Installing
    Themes
  • Installing Plugins Creating & Designing
    Web Pages
  • Understanding E-Commerce
  • Installing Woo – Commerce Product
    Listing & Store Setup Setting
  • Introduction To Canva
  • Creating Logo
  • Creating Social Media Post
  • What Is Search Engine Top Search
    Engines
  • How Search Engine Works
  • What Is SEO Types Of SEO
  • On Page SEO-Off Page SEO
  • Technical SEO
  • Local SEO
  • What Is Keyword & Keyword
    Research
  • Tools Used For Keyword Research
  • How To Use Keyword Planner
  • Types Of Keywords
  • What Is Google Algorithm Impacts Of
    Google Algorithm
  • Panda Penguin
  • Hummingbird
  • Google Mobile-Friendly Update
  • Pigeon
  • White Hat SEO Techniques
  • Black Hat SEO Techniques
  • Gray Hat SEO Technique
  • On Page SEO Audit Reports
  • Off Page SEO Audit Reports
  • Introduction to Competitor Analysis
  • Tools For Competitor Analysis
  • Writing SEO Friendly Content Focus
  • Keyword Research LSI Keywords
  • Highlight Keywords Content &
  • Structures Type Of SEO Content
  • Creating Facebook Account
  • Creating Business Page
  • Adding Business Logo & Cover
  • Pictures Overview Of Business
    Page
  • Creating Instagram Business
    Account
  • Setup Business Account Setting
  • Overview Of Business Account
  • Creating Facebook Account
  • Creating Business Page
  • Adding Business Logo & Cover Pictures
  • Overview Of Business Page
  • How To Find Jobs Using Linkedin Jobs
  • Creating Social Media Calendar
  • List Monthly
  • Understanding Content Marketing
  • Types Of Content Format
  • Creating Dynamic Content
  • Basic Facebook &
    Instagram Ads
  • Introduction To Ad
  • Manager Types Of Ads (Ad
    Manager)
  • Introduction To Linkedin Marketing
  • Types Of Ads ( Linkedin Marketing )
  • What Is Remarketing
  • Benefit Of Remarketing
  • Creating Of Remarketing
    Campaigns
  • Introduction To Search Engine
  • Marketing & Concept Of PPC
  • Understanding Bidding Strategy
  • Types Of Ad Extension
  • Ad Group Setup
  • Types Of Keywords
  • Dynamics Ads
  • Quality Score
  • Ad Rank
  • Understanding Performance Max
    Campaign
  • Platform To Promote On Performance
  • Bidding Strategy
  • Introduction To Search Console
  • Submitting Sitemap
  • Submitting International Targeting
  • Understanding Organic Performance
  • What Is Google Analytics
  • Importance To Google Analytics
  • Real Time Traffic
  • Audience
  • Acquations
  • Behaviors
  • What Is Google Adsense
  • How To Apply For Google Adsense
  • What Is ORM
  • Importance Of ORM
  • Review & Complaints
  • What Is Email Marketing
  • Benefits Of Email Marketing
  • Creating Subscriber List
  • Creating Template Reporting
  • What Is Affiliate Marketing
  • How To Apply For Affiliate
    Program
  • Strategy For Affiliate Marketing
  • What Is Freelancing
  • How Freelancing Works
  • How To Quote Client
  • How To Get Clients
  • Creating Freelancing Portfolio

 

Would you like to start a project with us?

Ready to take the next step in your digital marketing career? At Apana Digital Marketing Institute, we’re excited to guide you on your journey with our innovative, practical training.

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